Description
In this course, you will learn :
- How to Create and Optimize a Twitter Account
- How to come up with topics to tweet about.
- How to Increase Your Twitter Followers.
- How to increase the number of likes and comments on your posts.
- How to use Twitter to find new clients.
- How to use and configure Twitter ad campaigns.
- How to create a Twitter advertising campaign to drive traffic to a website.
- How to Implement Conversion Tracking.
Syllabus :
1. Twitter Marketing
- What We're Going To Cover In This Section
- Setting Up Your Twitter Profile
- Who To Follow?
- Twitter Profile Optimisation
- Twitter Features
- What To Tweet About
- Twitter Likes
- How To Get Twitter Followers
- How To Use Hashtags Effectively
- The Power Of Twitter Polls
- How To Leverage Pinned Tweets & Threads
- How To Acquire New Clients Through Twitter
- Adding Twitter Buttons On Your Site
- End Of Section - Actionable Challenges
- Twitter Marketing - Word Track
2. Twitter Marketing - Growth
- What We're Going To Cover In This Section
- How To Get Big Accounts To Follow You
- Everything You Need To Know About Twitter Analytics
- Twitter List & Daily Engagements
- How To Generate More Eyeballs On Your Links
- How To Stay Consistent With Your Tweet Output
- Twitter Shout-outs
- End Of Section - Actionable Challenges
- Twitter Marketing - Growth - Word Track
3. Twitter Ads
- What We're Going To Cover In This Section
- 5 Reasons Why You Should Use Twitter Ads
- Twitter Ad Structure
- How To Set Up Your Twitter Advertising Account
- Twitter Campaign Objectives
- Setting Up A Twitter Ad Campaign To Drive Website Traffic
- Ad Group Details & Bid Types
- Audience Demographics - Gender, Age & Location
- Ad Group - Devices
- Targeting Features
- Placements
- Twitter Ad Creative
- Reviewing Your Campaign Data
- Setting Up A Twitter Ad Campaign To Get More Followers
- How To Set Up Twitter Conversion Tracking
- Twitter Custom Audiences - Lists
- Twitter Custom Audiences - Website Activity
- End Of Section - Actionable Challenges
- Twitter Ads - Word Track