Description
In this course, you will learn :
- What exactly is digital marketing, and why is it important in 2021?
- The scope of various Digital Marketing components.
- Google SEM or Paid Advertising Fundamentals
- Search Engine Optimization Fundamentals (SEO).
- Increasing the visibility of websites in search engine results pages,
- What are keywords, why are they important in PPC advertising, and how do you use them?
- Keyword research and planning tools,
- SEO necessities, as well as tools for locating what your target audience is looking for online.
- The Fundamentals of Social Media Marketing Using Facebook and Instagram Ads
- A step-by-step guide to running Facebook or Instagram ads.
- The Goal and Importance of Remarketing
Syllabus :
- Introduction to Digital Marketing
- Search Engine Marketing
- Search Engine Optimization
- Social Media Marketing
- Digital Marketing Components