Digital Marketing Essentials Masterclass

Description

In this course, you will learn :

• What exactly is digital marketing, and why is it important?
• The scope of various Digital Marketing components.
• Google SEM or Paid Advertising Fundamentals
• Search Engine Optimization Fundamentals (SEO).
• Increasing the visibility of websites in search engine results pages,
• What are keywords, why are they important in PPC advertising, and how do you use them?
• Keyword research and planning tools,
• SEO necessities and tools for locating what your target audience is looking for online.
• The Fundamentals of Social Media Marketing Using Facebook and Instagram Ads
• A step-by-step guide to running Facebook or Instagram ads.
• The Goal and Importance of Remarketing

Syllabus :

• Introduction to Digital Marketing
• Search Engine Marketing
• Search Engine Optimization
• Social Media Marketing
• Digital Marketing Components