Marketing on Twitter

Description

In this course, you will :

• explains how to create a great Twitter profile, how to find and follow people on Twitter, how to define your brand personality, and how to start tweeting.
• Learn how to integrate Twitter into your website, set up an advertising account to launch sponsored tweets and ads, and track the effectiveness of your advertising efforts to determine what is and isn't working.

Syllabus :

1. Get Started with Twitter

• Why your business should be on Twitter
• Establish marketing objectives on Twitter

 

2. Build Your Twitter Profile

• Build your brand on Twitter
• Add a photo and cover image to your Twitter profile
• Write your Twitter bio
• Pin a tweet

 

3. Build Your Twitter Audience

• Connect with contacts on Twitter
• Explore hashtags on Twitter
• Use Twitter lists

 

4. Post on Twitter

• Craft a great tweet
• Create a tweet schedule
• Track the success of your tweets
• Leverage the power of retweets

 

5. Advertise on Twitter

• Set up an advertising account on Twitter
• Launch your Twitter ad campaign
• Measure your advertising efforts

 

6. Marketing Tips for Twitter

• Craft exciting content for Twitter
• Create compelling offers on Twitter
• Add Twitter buttons and widgets to your website

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