Share Description
In this coures, you will :
- shows how to advertise on Twitter, beginning with an explanation of Twitter ad types and targeting options.
- shows how to create an advertising account, define your target audience, and create campaigns with specific goals such as gaining followers, driving traffic to a website, collecting leads, promoting an app, and more.
- Learn how to create bids and budgets, manage tweets, and analyse campaign reports.
Syllabus :
1. Get Started Advertising on Twitter
- An introduction to Twitter Ads
- Twitter Ad campaign types
- Basic advertising terminology
2. Prepare for Success
- How to craft a powerful profile
- Define and target your audience
3. Foundations of Twitter Ads
- Set up your advertising account
- Navigate the interface
4. Basic Targeting Methods
- Demographic targeting: Geotargeting
- Keyword targeting
- Interest targeting
5. Advanced Targeting Methods
- Tailored Audiences
- Device-based targeting
- Follower look-alike
6. Bidding Configuration
- Set up budgets
- Decide on your bids
7. Create a Campaign
- Set up a campaign
- Set your bid and budget
- Select your audience: Targeting
- Choose your creatives
- Review your campaign
8. Managing Creative
- Manage tweets
- Cards library
- Twitter Media Studio
9. Reviewing Your Analytics
- Review your campaign reports
- Tweet activity
- Video activity
