Twitter for Business

Description

In this course, you will learn :

• Why You Should Use Twitter for Business.
• The Twitter Anatomy
• How to Protect Your Twitter Account
• The Legal Consequences of Keeping a Twitter Account.
• How to Create an Account, Tweet, @Mention, Retweet, and Direct Message.
• How to Make Use of Favorites in Business.
• How to Follow the Right People.
• How to Make Use of Link Shorteners
• Installing Tweet Buttons, Follow Buttons, and Favorites Widgets
• How to Use Hootsuite to Filter Streams Based on Klout Score or Keyword
• How to Use Twitter, Instagram, and Foursquare Apps
• Tweet on the best days and times.
• What to Tweet about and how to get Retweeted
• Personal vs. Branded Twitter Accounts
• Tweets that are personal versus professional.
• The Advantages and Disadvantages of Autotweets

Syllabus :

1. Hands-On Training

• Launch an Account
• @Mentions and Hashtags
• Hashtags in Practice
• Direct Messages
• Favorites
• Followers, Following & Lists
• Finding Twitter Users
• #Discover
• Link Shorteners
• Tweet Button
• Advanced Search
• Follow Button
• Faves Widget
• Hootsuite and Klout

 

2. Mobile Apps

• Twitter App
• Instagram
• Foursquare

 

3. Best Practices

• What to Tweet About
• When to Tweet
• Getting Retweeted
• Branded vs. Personal Twitter Accounts
• Personal vs. Professional Tweets
• Auto Tweets

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