Twitter, LinkedIn, and YouTube Marketing

Description

In this course, you will learn :

• Use best practises when tweeting and using hashtags on Twitter.
• Manage and optimise Twitter advertising campaigns' performance.
• Increase a company's presence on LinkedIn.
• Analyze the effectiveness of LinkedIn advertising campaigns.
• Recognize the critical importance of social video and YouTube in online marketing.
• Create interesting advertising campaigns for YouTube.

Syllabus :

1. Twitter Marketing

• Twitter Concepts
• Platform Features
• Setup and Customization
• Profile Promotion
• Profile Management
• Hashtags
• Periscope
• Ads Manager
• Campaign Objectives
• Ad Auctions
• Campaign Setup
• Analysis and Reporting

 

2. LinkedIn and Social Selling

• Social Selling and Personal Branding
• Social Selling
• The Benefits of Personal Branding
• LinkedIn Concepts
• Features and Functions
• Company Page
• LinkedIn Posts
• LinkedIn Social Plugins
• LinkedIn Influencers
• Campaign Manager
• Sponsored Content Ads
• Display Ads
• Sponsored Message Ads/InMails
• Dynamic Ads
• Lead Generation Forms
• Advertising Strategy
• LinkedIn Analytics
• Campaign Performance

 

3. YouTube and Social Video Marketing

• Misconceptions and Benefits
• Important Distinctions
• Social Video Types
• YouTube Concepts
• Platform Features
• Channel Setup
• Channel Promotion
• Channel Management
• Ten Creative Fundamentals
• Creative Lifecycle
• YouTube Native Formats

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