This 1-day digital marketing essentials course will equip trainees with the essential foundations of digital marketing.
Through real world case studies, trainees will gain an understanding of the features and use cases of various digital marketing channels and learn how each of them can be integrated into their businesses.
Trainees will also be exposed to digital marketing analytics, and be introduced to Google Analytics. Through an understanding of the platform, trainees will be able to evaluate the performance of their digital marketing efforts.
Furthermore, trainees will also be given access to a toolkit of templates, checklists, and guides to assist in their learning process. The toolkit of resources can be used to reinforce what they have learnt in the course, and it may also be used as an actionable toolkit to help shape their own digital marketing campaigns.
By the end of the day, trainees will take away an actionable essential digital marketing plan and be able to apply the concepts learnt to their real world projects.