Fundamental Practices of Content Creation for Marketers

Description

In this course, you will :

• Marketing principles that can be applied to content development.
• The psychological stage a buyer goes through before purchasing a goods.
• Ways to generate new material on a regular basis.
• Essential elements to add on your website.

Syllabus:

1. Marketing Elements

• Marketing vs Selling
• People don't want to be sold.
• Buyer persona and its purpose
• Goals and performance indicators
• Copywriting
• Having your own website

2. Sales Funnel

• What is a sales funnel?
• The AIDA model
• Awareness
• Interest
• Desire
• Action

3. Website Structure

• Objectives
• Responsive web design
• Single column design
• Less colors is more
• Landing pages
• Landing pages and the AIDA model

4. Types of content

• Information content
• Entertainment content

5. Content formatting

• Content body
• Conclusion
• Short form content
• Long-form content
• Content format list

6. Content idea generation

• Consuming content
• Ideas from audience
• Brainstorming session
• Generating new content from old content
• Content curation

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