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In this course, you will learn :
- The Entire Branding Process from Sketch to Finished Client Presentation
- Understand Everything About Client Briefs
- Learn to Ask the Right Questions to the Client
- Learn to Conduct Client and Competitor Research
- Find Your Target Audience and Product Customer Profiles and Personas
- Find Your Style Direction and Produce Stylescapes, Moodboards and Other Presentations
- Find a Brand’s Position in the Market
- Work through Word Association Exercises, Word Mapping and Learn HOW to Brainstorm
- Learn to Sketch and Sketch Different Concepts.
- Discover How to Choose Concepts for Further Development.
- Complete the ENTIRE Logo Design Process.
- Learn How to Select the Best Typeface.
- Create a Typographic System.
- Create a Color System That Is Versatile.
- Understanding Color Psychology and its Impact on Brand Design.
- Working with Projects and Mockups to Expand Color Palettes.
- Applying Our Brand Systems to Real World Projects like T-Shirt and Bag Designs.
- Discover How to Write Ad Copy for Your Business.
- Developing and implementing your brand's voice and language.
- Make Brand Photography Rules.
- Make a complete client presentation.
- Making a Case Study for a Behance Portfolio.
- Understanding the Fundamentals of Brand Standards and Guidelines.
Syllabus :
- Brand Design Theory
- Logo Design Section
- Developing a Logo System
- Developing a Typographic System
- Developing a Color System
- Brand Voice and Language
- Photography System and Rules for Photos
- Brand Projects
- The Client Presentation
- Behance Portfolio Presentation
- Brand Standards Manual
