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In this course, you will :
- Discusses some of his core values. He encourages you to trust your intuition, push yourself to take risks, and cultivate a mindset that keeps you alert to unexpected moments that can improve your work.
- Demonstrates how he uses creative typography to reinforce the message he wishes to convey. He explains why he believes that every font, spacing, colour, and layout decision has the potential to deepen the impression a layout makes.
- Although David is best known for his typography, his bold photography treatments are crucial to his designs. He describes how his approach to photography was shaped at Transworld Skateboarding magazine, where he experimented with amateur photographs.
- Reviews work from the first assignment: communicating your personality using only the letters of your first name and black and white in the first of three sessions he holds with a small group of designers.
- Discusses what makes a logo successful and shows how he iterates on various logo directions from his home studio.
- David gives designers big-picture advice on everything from where to base yourself to the benefits of working for free.
- Reviews the next assignment in the second group session: incorporating colour into your work and creating a design that reflects how your week is going.
- David frequently incorporates found objects into his dynamic collages. In this lesson, he creates several collages in real time while discussing his source materials, design decisions, and how to trust your instincts.
- While David's most well-known work is frequently his most daring, he also works with more traditional clients. He walks you through his process, from reading the brief to collaborating with clients to achieve the most compelling results possible.
- Deconstructs the editorial work he pioneered at various magazines, which established him as a volatile and divisive figure in the field of graphic design.
- Goes over the previous assignment, which allowed participants to break free from any constraints in order to show what kind of future they envision for themselves.
Syllabus :
- An Intuitive Approach to Design
- Send a Message With Typography
- Using Photography in Design
- Put Yourself Into Your Work: Assignment 1
- Developing a Logo
- Life as a Working Designer
- Tap Into the Power of Color: Assignment 2
- Collage Art for Designers
- Working With Clients
- Designing Impactful Magazines
- Designing Your Future: Assignment 3
- Make It Happen
