Online Digital Social Media Marketing & Sales Free Training

Description

In this course, you will :

• Discover how online marketing works.
• Discover the buyer's journey.
• Discover how the buyer thinks.
• Find out how to sell to a buyer.

Syllabus :

1. The Master Marketer

• The Fundamental Question
• Who Is Our Bob?
• What Is Bob Trying To Buy?
• Are You Selling What Bob Is Trying To Buy?
• Activities To Complete

 

2. Marketing To Bob Online

• Interruption Or Magnetic Marketing?
• Bees & Flowers
• Understanding Search Engines
• Activities To Complete

 

3. The Buyer Journey

• The AIDA Buying Process
• An Example Of AIDA
• Building An AIDA Funnel
• A Standard Online Marketing Funnel
• A Copywriting AIDA Funnel
• Tools Vs Funnels
• Activities To Complete

 

4. Branding For Bob

• Understanding Branding
• Personal Or Business Branding?
• Design Cues & Tips
• Establishing Authority
• Solving Bob' Problems
• The Importance Of Community
• Marketing Mission Statements
• Activities To Complete

 

5. Marketing Campaigns

• Talking In Bob's Language
• What Content Does Bob Like?
• The Golden Rule
• Where Does Bob Hang Out?
• Managing Time Expectations
• Content Launching
• Activities To Complete

 

6. Closing The Sale

• Bob's Worldview
• Two Modes Of Thinking
• Questioning & Listening
• Buyer Personas
• The Buyer Persona Exercise
• Building Sales Copy
• Asking For The Sale
• Creating A Sales Pitch For Bob
• Bob As An Advocate
• Activities To Complete

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