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In this course, you will :
- introduce you to the concept of contextual marketing and give you a rundown of what you'll need to be a successful contextual marketer
- Discover how the user experience is linked to contextual marketing and what constitutes a positive user experience.
- Learn how to redesign your website's user experience using HubSpot's methodology.
- Learn how to use personalization tokens in HubSpot emails and pages to provide more value to your users.
- assist you in determining when and how to best use personalization when creating a customised experience for each visitor
- Learn how to segment website visitors so that they receive the most relevant content based on their context.
- Each time you add context to your marketing content, learn how to walk through the contextual marketing strategy.
- Discover how to make each type of smart content.
Syllabus :
- Fundamentals of Contextual Marketing
- Designing the User Experience
- Using Personalization in Contextual Marketing
- Segmenting With Context
- Planning a Contextual Marketing Strategy
- Creating Smart Content in HubSpot
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