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In this course, you will :
- Understanding the Digital Ecosystem: Gain a thorough understanding of the digital ecosystem by investigating the roles and functions of major stakeholders.
- The ability to effectively plan where and how to display advertisements.
- Introduction to digital companies: Learn about IT companies including publishers, exchanges, SSPs, DSPs, and agency trading desks.
- Leveraging Social Media for Advertising: Discover how to use social media to your advantage, while keeping in mind that each platform is unique.
- Social Media Listening Skills: Develop the capacity to monitor and analyze brand perception on social media using various methods.
- Understand how retargeting works and how advertisers deliver you messages.
- Audience Targeting & Retargeting: Learn about several audience kinds, including behavioral, contextual, and demographic, as well as retargeting tactics.
- Demystifying Programmatic Advertising: Learn about programmatic advertising, its importance in digital platforms, and a simple summary of the process.
- Location-Based Targeting: Learn about location-based advertising tactics such as geofencing and proximity targeting, as well as the various options accessible.
- Viewability and verification: Understand the significance of ensuring that ads reach their intended viewers, and investigate the firms and technologies that make this possible.
- Platform Demos: Gain hands-on experience putting up campaigns on platforms such as Google and Facebook, as well as monetizing content via SSPs.
- Selling Digital Advertising: Understand the complexities of selling digital advertising, including the particular problems and techniques involved in this industry.
- Comprehensive Digital Advertising Education: Learn about a wide range of digital advertising subjects in 80 online lessons.
- Personalized Learning Experience: This online course allows you to customize your learning experience to meet your specific business goals.
- Learn about the fundamental differences between digital advertising and conventional media, as well as the benefits of each.
Syllabus:
- Digital Advertising & Marketing 101
- The Digital Advertising Ecosystem
- Buying the Ads
- Ad Targeting
- Ad Serving
- Reporting
- Digital Advertising & Marketing 101 Review
- Digital Advertising & Marketing 201
- Programmatic Advertising - Real Time Bidding and the automated buying process
- Waterfalls & Header Bidding - What they are & how they are changing advertising
- Mobile - SDKs & Trends: Mobile Marketing is big business. Learn how it works
- Verification & Viewability
- Data Collection & Use
- The Future
- Digital 201 Review
- Digital Advertising & Marketing 301
- Location Targeting - IP, Wifi, Cell Tower, GPS and how to detect fraudulent data
- Beacons - Beacon Target in Digital Marketing, Super Targeted Location Data
- Retargeting - Retargeting in Digital Marketing & Live Examples
- Bid Requests & CPM Breakdown
- Research - Publisher, Competitor Spend, Trends, and Social Media Listening
- Platform Demos: Running Facebook Ads, DSP Use, SSP Use & more
- Contract Negotiations - Who's Involved in the Process and T&Cs
- AdBlocking - This history of AdBlocking, Trends, and Industry Response
- Social Listening
- Interviews with Industry Experts
- Introduction to Programmatic Advertising
- Digital Marketing Introduction - Programmatic Advertising
- Programmatic vs. RTB - Defining RTB and Programmatic
- Auctions - Waterfalls, Header Bidding, and all about Programmatic Auctions
- Programmatic Advertising Review
- How to Sell Digital Ads - Introduction
- Media Trends: Review changing consumer spending trends
- Defining Digital Media - Review each media type and their Pros and Cons
- Awareness vs. Direct Response: How to identify the type of campaign your client
- Targeting Options: How can we find our audience in a digital setting
- Data Platforms: Companies that collect and sell targeting data
- KPIs & Success Metrics: How should we define success for each campaign
- Pricing Models: How to buy and sell digital ads
- Benchmarks & Building a Proposal
- Finding Clients: Who can benefit from digital advertising
- Client Conversations
- Expanding Your Reach: Get those first clients to increase reach and spend
- Finding a Digital Product Solution
