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This course is all about learning what integrated marketing communication is and its associated concepts of advertising, public relations and digital marketing. This course talks about how the entire marketing process works and lets you discover the theoretical approach to the advertisement designs. It starts by explaining how advertising works and how consumers make decisions and later briefs you about the latest trends, elements and tools which are often used for a marketing communications mix.
Topics Covered:
- IMC: Know what IMC means and see how you can make a better marketing communication approach with it.
- Effective Communication Campaign: See what communication campaigns are and understand what decisions are required for it.
- Advertising Agency: Learn how to choose the right advertising agency for you and understand the structure of an advertising agency.
- Communication Objectives: Come across the objectives of communication and understand the consumer information processing.
- Advertising Design: Understand the theoretical approach to advertising designs and come across the diverse appeals of rationality, sex and fear.
- And Many More Topics..
Who Will Benefit?
- Marketing Students: Individuals who want to build a strong foundation in integrated marketing communications.
- Advertising Students: All those who want to have a theoretical approach to advertising designs and learn the different advertising appeals.
- Digital Marketers: Individuals who want to improve their communication objectives with the help of certain integrated marketing communication principles.
Why Choose This Course?
As you choose this course, you will thoroughly learn how the entire marketing process works. This course benefits you by teaching you the theoretical approach to advertising design. You will also learn how consumers make a decision, keeping in mind the advertisement designs and come across diverse advertising appeals and executional frameworks. By the end of this course, you will gain hands-on experience related to promotional activities and crisis management.
