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This course is all about winning the digital marketing strategy from scratch. It describes a detailed understanding of the key digital marketing theories, some of them being SEO, Market Research, Branding, Sales Psychology, Driving Traffic, Paid Ads, Content Marketing and more. This master guide also conveys essential skills needed while building campaigns in the real world. Besides strategies, this course also describes how to master ChatGPT prompt engineering, analyse data using Google Analytics and create effective ad campaigns for Facebook and Google.
Topics Covered:
- Market Research: Know how market researches are carried out and identify and verify audience segments.
- Website Building: Learn how to build a website by installing WordPress and creating titles, logos, pages, header menus and footer menus.
- Basics Of SEO: Learn how to research keywords, know about On-page Seo and create SEO friendly content.
- Email Marketing: Know how to set up an email and learn how to capture leads by running effective email campaigns.
- Google Analytics: Install GA4 and WooCommerce and start tracking leads and campaigns but getting an overview.
- ChatGPT Prompt Engineering: Know what is a prompt framework, prompt priming, prompt perspectives, iteration and output templates.
- Influencer Marketing: Understand the basics of influencer marketing and track and measure effectiveness by running campaigns.
- Branding: Get introduced to the structure of branding, derive a strategy and know the importance of mission and vision.
- Content Marketing: Learn to choose your objectives, platforms, ideas, formats, images and plans for content marketing.
- Customer Services: Know about online customer service tips and improve effective listening and communication with clients.
- And Many More Topics
Who Will Benefit?
- Digital Marketers: Both beginners and experienced marketers who want to plan and run effective campaigns online.
- Website Owners: All those who run stores online and want to optimize their sites for search engines and derive leads.
- Influencers: Individuals who want to have better audience engagement running influencer marketing strategies.
- Freelancers: All those who want to offer digital marketing services by learning fundamentals like SEO and Google Ads.
- Social Media Marketers: All those working in the digital team and want to create an organic following, manage ads and run effective campaigns.
Why To Choose This Course?
With this course, you will not only become a digital marketing expert in terms of theory but also gain several practical skills which you can apply from day one. Whether you want a strong online presence for your own business or want to build a career in the digital marketing field, this course makes you learn confidently. By covering all the major aspects of digital marketing, this course promises you efficient skills to offer a better reach and engagement of audiences online. With easy-to-download reference materials, assignments, articles and a certificate of completion, you will practically learn how to build strategies, create ads, analyse data and run successful digital marketing campaigns.
