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In this course, you will learn:
- Avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in creating a logo.
- Von Glitschka shows you how to take care of the nitty-gritty, like quotes and contracts, and critical design decisions involved in building a brand identity package.
- Learn to define your client's expectations before the project begins with customer briefs and mood boards.
- Find out what the attributes of a great logo are, where to look for inspiration, and how to use sketches to propel you through the design process.
- Then Von turns to the business side and explains how to present your designs to clients and follow up on both positive and negative feedback.
- How to launch the logo and develop a narrative that will keep the visual style of the brand intact in the future.
Syllabus :
- Welcome to Learning Logo Design
- What is branding?
1. The Client
- Establishing scope of work
- Quoting a project
2. Discovery
- Using a creative brief
- Defining a client's expectations
- Using mood boards
3. Strategy
- Brand DNA
- Slow boiling ideas
- Deductive ideation
4. Creative Work
- Picking an appropriate style
- Thumbnail drawing
- Refined drawing
- Craftsmanship methods
- Holistic creative process
- Art directing yourself
- Creating customized logotypes
- Texturizing a logotype
- Presenting design directions
- Writing design rationales
- Handling client feedback
- Setting up final deliverables
5. Brand Support
- Creating a brand standards style guide
- Brand awareness and usage
- Design reality
6. Logo Design Challenge
- Logo design challenge
