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In this course, you will :
- Learn the principles of logo design to understand what makes a logotype design successful.
- Learn about the fundamental concepts and anatomy of typography design.
- Learn how to make your logotype more meaningful to match your brand's visual identity. Steve will then tell you which letters are best to customise based on their composition.
- Learn how to analyse a brief and what factors to consider when designing. Get inspired by sketching out different ideas on paper and listening to Steve's advice on overcoming creative blocks.
- Learn how to scan and import your sketches into Adobe Illustrator. Learn how to use the various digital tools to finalise and bring your design to life!
- Explore how to evaluate and improve your work. Steve shares all of his tips and tricks for presenting your work to clients using InDesign.
Syllabus :
1. Preparation and Tips to Know before You Start Designing
- Principles of a Good Logo Design
- The Basic Concepts and Anatomy of Typography Design
- Add Meaning into Your Logotype and Make It Relevant to Your Client’s Industry
- Knowing Which Letters to Customize for Your Logotype
2. The Process of Executing a Custom Logotype
- My Creative Brief
- Getting Inspired and Sketching Your Ideas Out
- Executing Your Final Logotype Designs
3. Presenting Your Logotype to a Client
- How to Evaluate Your Work and Make Small Adjustments to Refine
- Best Ways to Present Your Logotype Work to Clients
- How to Share Your Work on Social Media and Design Portfolio Sites
