Influencer Marketing Foundations

Description

In this course, you will :

• Chelsea Krost, millennial marketing expert, explains how to collaborate with these influential peers and personalities to promote your brand.
• Learn the distinctions between micro, macro, and mega influencers, as well as how to find influencers who match your target customer and marketing objectives.
• Learn six innovative ways to collaborate with influencers, as well as how to compensate them and calculate your return on investment.
• walks you through a checklist to help you launch your first influencer marketing campaign.

Syllabus :

1. Influencer Marketing Basics

• What is influencer marketing?
• Why you need influencer marketing
• The difference between influencers, bloggers, brand ambassadors, and consumer advocates
• Macro vs. micro influencers: Who is right for your brand?

 

2. Setting Influencer Marketing Goals

• Define your target consumer
• Define your influencer marketing goals
• Learning Break: Chelsea's rise to influencer
• Four ways to measure influencer ROI

 

3. Influencer Marketing Outreach and Compensation

• Six creative ways to work with influencers
• Finding the right influencers for your brand
• Six ways to compensate influencers

 

4. Creating an Influencer Marketing Campaign

• Influencer marketing campaign checklist
• What not to do when working with influencers
• The future of influencer marketing

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