Free Content Marketing Tutorial - Content Marketing for B2B Enterprises

Description

In this course, you will learn:-

• Learn the essentials of a B2B content marketing process from start to finish.
• Learn how to generate engaging content and link it to conversion-optimized offers.
• Learn where to look for industry influencers and how to spot promotional possibilities.
• Learn how to use a variety of products to collect the data you'll need to make long-term improvements.

Syllabus:-

• What we will cover

• Why do content marketing?

• Our success with content marketing

• The 4 step content marketing process

• Creating interesting, relevant content

• What kind of content should you produce?

• Building stackable content

• Managing content creation with Trello

• Publishing content for conversions

• Matching content to offers

• Publishing, CRM & landing page tools

• Why you need to promote

• Getting your content in front of your audience

• Minimizing friction and maximizing natural ability to rank

• Discovering channels and influencers

• Learning and improving with metrics

• Metrics for each stage of the funnel

• Tooling for measurement

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