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Description
In this course, you will learn:-
- Learn the essentials of a B2B content marketing process from start to finish.
- Learn how to generate engaging content and link it to conversion-optimized offers.
- Learn where to look for industry influencers and how to spot promotional possibilities.
- Learn how to use a variety of products to collect the data you'll need to make long-term improvements.
Syllabus:-
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What we will cover
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Why do content marketing?
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Our success with content marketing
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The 4 step content marketing process
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Creating interesting, relevant content
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What kind of content should you produce?
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Building stackable content
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Managing content creation with Trello
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Publishing content for conversions
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Matching content to offers
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Publishing, CRM & landing page tools
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Why you need to promote
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Getting your content in front of your audience
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Minimizing friction and maximizing natural ability to rank
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Discovering channels and influencers
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Learning and improving with metrics
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Metrics for each stage of the funnel
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Tooling for measurement