Share Description
In this course, you will:
- Learn how to develop efficient digital advertising strategies that convert at various phases of the buyer's journey.
- Learn advertising best practices and tactics for numerous platforms.
- Evaluate the effectiveness and success of your digital advertising efforts.
Syllabus:
- Setting the Foundation for Digital Advertising Strategy
- Getting Started With Journey-Based Advertising
- How to Strategize and Plan Your Paid Media Campaigns
- How to Use Targeted Advertising
- Mastering the Art of Ad Copy, Creative, and Conversion
- Introduction to Social Media Advertising
- Introduction to Paid Search Advertising
- Advanced Google Ads Strategies
- What is Programmatic Advertising and How Does It Work?
- How to Monitor and Report on Ad Performance
