Description
In this course, you will :
- explores the critical ways in which technology affects businesses and how companies are leveraging ubiquitous data to improve business
- takes you through how data is used to better understand customers, recommend products to customers, gain new customers, and increase customer loyalty, among other things.
Syllabus :
1. Applying Data Science
- Data fundamentals for retail, sales, and marketing
- Explore basic data tasks
- Sentiment analysis
- Explore market segmentation
- Score leads and customers
- Recommendation engines
- Dynamic pricing
- Examine ethics and unintended consequences
- Predict trends