In this course, you will :
- Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox.
- Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research.
- The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners.