Social Media Monitoring

Description

In this course, you will learn :

• Keyword phrase filtering key concepts and techniques
• How to find and validate the best keyword phrases to track.
• Google Related Searches, Google More Like This, and Google Search Insights
• How to find and build lists of online influencers.
• How to use your social media monitoring dashboard to curate content.
• The advantages and disadvantages of using Google Alerts for monitoring.
• How to distribute your social media monitoring dashboard to coworkers or clients.
• Monitoring Social Media in the Future.
• Rich Text Analytics' Shortcomings
• And so much more.
• Facebook monitoring methods
• Twitter monitoring techniques
• Strategies for monitoring LinkedIn.

Syllabus :

1. Key Concepts & Techniques

• Keyword Filtering
• Boolean Filtering
• Research Conversations
• Google Related Search & Trends
• Keyword Modifiers
• Keyword Selection
• Monitoring with RSS

 

2. Hands-On Training

• Social Media Monitoring Platforms
• Feedly: Launch an Account and Monitor News
• Feedly: Monitor Blogs, Podcasts and Topics
• Feedly: Tweaking the Look and Feel
• Feedly: Sharing to Social Networks
• Feedly: Follow Buttons
• Feedly: Mobile App
• Netvibes: New Account Set-up
• Netvibes: Adjusting the Look of Tabs and Widgets
• Netvibes: Adding Widgets to Blank Tabs
• Netvibes: Category Widgets and RSS Feeds
• Netvibes: Sharing to Social Networks
• Netvibes: Mobile Web Access
• Netvibes Premium: Analytics
• Netvibes Premium: Importing and Comparing Data
• Netvibes Premium: Custom Dashboards
• Recorded Future: Intro to Predictive Analytics
• Recorded Future: Analyzing Regional Risks
• Recorded Future: Accessing Shared Visualizations
• Recorded Future: Annotating and Sharing Report
• Radian6: Topic Profiles
• Radian6: Finding Conversations and Influencers
• Radian6: Third-Party Filters
• Radian6: Engagement Console
• Radian6: Mobile App
• Traackr: Engineering Tipping Points
• Traackr: Finding, Following and Engaging Influencers
• Traackr: Custom Influencer Lists
• Traackr: Analysis and Reporting

 

3. Supplemental Resources

• Social Media Monitoring Insights
• Monitoring Conversations With Rob Key
• Online Reputation Management On Twitter with Sarah Evans
• How To Find Influencers Online
• Social Marketing Research
• Social Media Crisis Simulation
• Globalization and Social Media in the Developing World

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