Share Description
In this course, you will learn :
- Keyword phrase filtering key concepts and techniques
- How to find and validate the best keyword phrases to track.
- Google Related Searches, Google More Like This, and Google Search Insights
- How to find and build lists of online influencers.
- How to use your social media monitoring dashboard to curate content.
- The advantages and disadvantages of using Google Alerts for monitoring.
- How to distribute your social media monitoring dashboard to coworkers or clients.
- Monitoring Social Media in the Future.
- Rich Text Analytics' Shortcomings
- And so much more.
- Facebook monitoring methods
- Twitter monitoring techniques
- Strategies for monitoring LinkedIn.
Syllabus :
1. Key Concepts & Techniques
- Keyword Filtering
- Boolean Filtering
- Research Conversations
- Google Related Search & Trends
- Keyword Modifiers
- Keyword Selection
- Monitoring with RSS
2. Hands-On Training
- Social Media Monitoring Platforms
- Feedly: Launch an Account and Monitor News
- Feedly: Monitor Blogs, Podcasts and Topics
- Feedly: Tweaking the Look and Feel
- Feedly: Sharing to Social Networks
- Feedly: Follow Buttons
- Feedly: Mobile App
- Netvibes: New Account Set-up
- Netvibes: Adjusting the Look of Tabs and Widgets
- Netvibes: Adding Widgets to Blank Tabs
- Netvibes: Category Widgets and RSS Feeds
- Netvibes: Sharing to Social Networks
- Netvibes: Mobile Web Access
- Netvibes Premium: Analytics
- Netvibes Premium: Importing and Comparing Data
- Netvibes Premium: Custom Dashboards
- Recorded Future: Intro to Predictive Analytics
- Recorded Future: Analyzing Regional Risks
- Recorded Future: Accessing Shared Visualizations
- Recorded Future: Annotating and Sharing Report
- Radian6: Topic Profiles
- Radian6: Finding Conversations and Influencers
- Radian6: Third-Party Filters
- Radian6: Engagement Console
- Radian6: Mobile App
- Traackr: Engineering Tipping Points
- Traackr: Finding, Following and Engaging Influencers
- Traackr: Custom Influencer Lists
- Traackr: Analysis and Reporting
3. Supplemental Resources
- Social Media Monitoring Insights
- Monitoring Conversations With Rob Key
- Online Reputation Management On Twitter with Sarah Evans
- How To Find Influencers Online
- Social Marketing Research
- Social Media Crisis Simulation
- Globalization and Social Media in the Developing World
