Social Media Marketing Foundations Online Class

Description

In this course, you will :

• Developing a social media strategy
• Defining your audience
• Choosing the right channels
• Publishing best practices
• Building and maintaining a community
• Selling on social media
• Measuring activity
• Innovating with social media marketing

Syllabus :

1. Creating a Social Media Strategy

• Set strategic goals
• Define your audience

 

2. Choosing the Right Channels

• Invest in a smart mix of channels
• The most widely used social networks
• Messaging and chat-based networks
• Niche social networks to consider

 

3. Publishing on Social Media

• Crafting engaging messaging
• Balancing an editorial calendar
• Understanding paid advertising

 

4. Interacting with Customers

• Building and maintaining a community
• Providing social-first customer service

 

5. Selling on Social Media

• Encouraging direct and assisted sales
• Partnering with influencers

 

6. Measuring Social Media Activity

• Attributing social actions to results

 

7. Innovating with Social Media

• Shifting to passive and private
• Experimenting beyond best practices

Show more