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In this course, you will learn :
- Create content that educates and nurtures leads as they progress through the buyer's journey.
- Provide leads and customers with relevant content and lead nurturing experiences.
- Using automation strategies and AI tools, optimise your marketing processes.
Syllabus :
- Inbound Marketing Fundamentals
- Getting to Know Your Customer
- Creating Content for the Buyer's Journey
- Developing a Content Distribution Strategy
- Understanding Behavioral Marketing and Customer Segmentation
- Maximizing ROI With Marketing Attribution and Experimentation
- Utilizing Marketing Automation and Artificial Intelligence
