Inbound Marketing Course

Description

In this course, you will learn :

• Create content that educates and nurtures leads as they progress through the buyer's journey.
• Provide leads and customers with relevant content and lead nurturing experiences.
• Using automation strategies and AI tools, optimise your marketing processes.

Syllabus :

• Inbound Marketing Fundamentals
• Getting to Know Your Customer
• Creating Content for the Buyer's Journey
• Developing a Content Distribution Strategy
• Understanding Behavioral Marketing and Customer Segmentation
• Maximizing ROI With Marketing Attribution and Experimentation
• Utilizing Marketing Automation and Artificial Intelligence