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In this course, you will learn :
- How digital, social, and mobile technology are influencing consumer behaviour and expectations, posing new challenges and opportunities for businesses.
- How digital research and social listening tools and tactics can provide information about a company's target audience and competitors
- How to use content marketing principles in conjunction with a creative strategy to find, reach, and engage target audiences
- How to integrate inbound channels, tactics, and tools into a successful omnichannel digital marketing strategy
Syllabus :
- Digital Strategy and Business Opportunity
- Digital Channel Planning and E-Commerce Strategy
- Digital Leadership and Digital Strategy Execution
