Google Digital Marketing & E-commerce

Description

In this course, you will :

• Learn the fundamentals of digital marketing and e-commerce to land an entry-level position.
• Using digital marketing channels such as search and email, you can attract and engage customers.
• Analytics can be used to measure marketing performance and present insights.
• Create e-commerce stores, track online performance, and increase customer loyalty.

Syllabus :

• Foundations of Digital Marketing and E-commerce
• Attract and Engage Customers with Digital Marketing
• From Likes to Leads: Interact with Customers Online
• Think Outside the Inbox: Email Marketing
• Assess for Success: Marketing Analytics and Measurement
• Make the Sale: Build, Launch, and Manage E-commerce Stores
• Satisfaction Guaranteed: Develop Customer Loyalty Online