Impactful Book Cover Design: An Art Director's Perspective

Description

In this course, you will :

• Explore the definition and functions of a book cover, as well as how a cover series can help an author's brand. Using Haruki Murakami as an example, John demonstrates how to develop a cover series by developing a unifying theme.
• Before extracting relevant information from a manuscript, learn how to navigate a publisher's assignment. Discover why researching an author's personal history is important for developing a good design concept.
• See how to source, select, and incorporate typography and imagery into your final cover, paying special attention to the book's spine. Learn how to use your design as a template to make two more covers to round out your series.

Syllabus :

1. Book Cover

• What Is a Book Cover?
• Book Cover Design
• Book Cover Series Design

 

2. The Research

• Project Evaluation
• Reading the Manuscript
• Additional Research

 

3. Designing the Cover

• Generating Concepts
• Designing the Cover
• Designing a Series
• Designing the Spine

 

4. The Book Cover Presentation

• Mock-ups
• Presentation and Handling Feedback

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