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In this course, you will :
- Discover novel approaches to designing innovative brand identities, from the initial brief to the final product.
- Real-world branding projects will teach you how to generate compelling ideas and bring them to life.
- Discover the methods Marina employs to keep her mind curious. She leads you through a series of hands-on exercises designed to spark your creativity. Begin by drawing with your eyes closed before progressing to sketching with music as inspiration, reimagining household objects, and other activities.
- Discover how to go through the entire branding process. Then, look at an exhibition brief to learn Marina's simple but strategic methodology for developing a brand language. Expand your knowledge by diving into another case study and investigating everything from typography to composition.
- Discover how a brand identity works in practise and why it should evolve over time.
Syllabus :
1. Feeding Creativity
- Keeping Your Mind Creative
- Drawing with Your Eyes Shut
- Doodling to Music
- Reimagine
- Reuse: Finding New Life in Discarded Materials
- "Tapeface"
- Doodling with the Whole Body
2. From Brief to Brand
- Breaking Down the Brief
- The Brief
- Building a Brand: Battersea
3. Bring It Together
- Implementing a Brand in Different Media
- Evaluation, Learnings
