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In this course, you will learn :
- Making display ads meet your goals
- Understanding ad networks
- How retargeting works
- Email marketing basics
- Your email marketing options
- Crafting great marketing emails
- Managing successful email campaigns
- Measuring success in email marketing
- What is display advertising?
- Search advertising vs. display advertising
- The ins and outs of display advertising
- Introduction to search engine marketing (SEM)
- The SEM auctionWhat makes a good keyword
- Make your ads stand out
- Achieve relevance with good structure
- Get the most from your keywords
- Fine-tune with keyword match types
- How to know what’s working and what isn’t
