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In this course, you will :
- Learn what's new, how it will affect your business, and what other businesses are doing to adapt.
- Investigate a new topic, such as mobile, voice search, video and live streaming, artificial intelligence and virtual reality, the evolution of social media, and GDPR regulations.
- The course is an excellent way to understand what's going on in the world of marketing and how you can use these trends to help your business succeed.
Syllabus :
1. Mobile and Video
- The ups and downs of vertical video
- Marketing in the micro-moment
- Measuring video campaigns
- Influencer marketing
2. Social, Apps and Ads
- Joining the Clubhouse club
- Clubhouse and brands: An evolving story
- Tech trends and your brand
- Social media new and trends, June 2021
- Non-fungible tokens: Building digital value
- Social media news and trends, July 2021
- Social media news and trends, September 2021
- Digital marketing creativity in 2021
- Social media news and trends, October 2021
- Social media news and trends, December 2021
3. The I in AI
- Chatting about chatbots
- Narrow vs. general artificial intelligence
- GANs: Generative adversarial networks
- How to combat fake news
- Comparing augmented, virtual, mixed, and extended reality
- Chatting about conversational marketing
- Three SEO concepts marketers need to know
- Blender vs. Meena: Battle of the bots
- GPT-3: Natural language generation AI
- Google 2021: AI-powered search, conversations, and shopping
- The reality of augmented reality
- Meet me in the metaverse
4. Privacy and Data
- What marketers need to know about GDPR
- Introduction to big data
- Introduction to quantum computing
- An introduction to blockchain for marketers
- What California's privacy legislation means for brands
- How the Google BERT algorithm is changing search
- Data science and marketing: What you need to know
- Getting ready for the Consumer Privacy Rights Act
- Can marketers adapt as ad cookies disappear?
5. Tools and Tech
- Understanding the martech landscape
- Test drive Lumen5: Video creation with AI
- Test drive: Creative AI copywriting with Copysmith
