Digital Marketing Trends Online Class

Description

In this course, you will :

• Learn what's new, how it will affect your business, and what other businesses are doing to adapt.
• Investigate a new topic, such as mobile, voice search, video and live streaming, artificial intelligence and virtual reality, the evolution of social media, and GDPR regulations.
• The course is an excellent way to understand what's going on in the world of marketing and how you can use these trends to help your business succeed.

Syllabus :

1. Mobile and Video

• The ups and downs of vertical video
• Marketing in the micro-moment
• Measuring video campaigns
• Influencer marketing

 

2. Social, Apps and Ads

• Joining the Clubhouse club
• Clubhouse and brands: An evolving story
• Tech trends and your brand
• Social media new and trends, June 2021
• Non-fungible tokens: Building digital value
• Social media news and trends, July 2021
• Social media news and trends, September 2021
• Digital marketing creativity in 2021
• Social media news and trends, October 2021
• Social media news and trends, December 2021

 

3. The I in AI

• Chatting about chatbots
• Narrow vs. general artificial intelligence
• GANs: Generative adversarial networks
• How to combat fake news
• Comparing augmented, virtual, mixed, and extended reality
• Chatting about conversational marketing
• Three SEO concepts marketers need to know
• Blender vs. Meena: Battle of the bots
• GPT-3: Natural language generation AI
• Google 2021: AI-powered search, conversations, and shopping
• The reality of augmented reality
• Meet me in the metaverse

 

4. Privacy and Data

• What marketers need to know about GDPR
• Introduction to big data
• Introduction to quantum computing
• An introduction to blockchain for marketers
• What California's privacy legislation means for brands
• How the Google BERT algorithm is changing search
• Data science and marketing: What you need to know
• Getting ready for the Consumer Privacy Rights Act
• Can marketers adapt as ad cookies disappear?

 

5. Tools and Tech

• Understanding the martech landscape
• Test drive Lumen5: Video creation with AI
• Test drive: Creative AI copywriting with Copysmith

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