Share Description
In this course, you will learn:
- Describe key marketing concepts such consumer personas, segmentation, marketing funnels, and value propositions.
- Use marketing planning frameworks to demonstrate a systematic approach to creating, implementing, and assessing digital marketing initiatives.
- Create customer journey maps by segmenting customers.
- Use web analytics, specifically Google Analytics 4, to analyze SEO, build custom reports, and plan conversion events.
- Use data storytelling strategies to convey findings.
- Explain data-driven marketing methods.
- Evaluate and maximize ROI.
- Improve campaign performance with constant analysis.
Syllabus:
- Customer Understanding and Digital Marketing Channels
- Measurement and Analysis
- Campaign Performance Reporting, Visualization, & Improvement
- Advanced Tools for Digital Marketing Analytics
