Understand and Evaluate Digital Marketing Channels

Description

In this course, you will :

• Understand and evaluate digital marketing channels.
• Learn about the different digital marketing channels accessible today.
• Learn about the numerous digital marketing channels that marketers can employ to reach their digital marketing goals.
• Discover the power of digital marketing and tips & tactics.

Syllabus:

1. How to target Audience

• Introduction to target audience
• Evolution of Marketing

2. Marketing Communication

• Marketing Communication
• What is PESO Model
• Inbound vs Outbound Marketing
• What is Sales Funnel

3. introduction to google adwords

• New Google Adwords Interface
• Digital Marketing Overview

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