Google Tag Manager Fundamentals

Description

In this course, you will :

• How Google Tag Manager can help marketers, analysts, and developers simplify tag implementation and management.

Syllabus :

1. Starting out with Google Tag Manager

• Start with a measurement plan
• Develop a tag implementation strategy
• Tag Manager overview

 

2. Setting up Google Tag Manager

• Install the Google Analytics tag
• Set up a GA Property variable
• Set up cross-domain tracking
• Understand the Data Layer

 

3. Collecting data using the Data Layer, variables, and events

• Pass static values into Custom Dimensions
• Pass dynamic values into Custom Metrics
• Track events with variables

 

4. Using additional tags for marketing and remarketing

• Set up Google Ads conversion tracking
• Set up Dynamic Remarketing

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