Marketing Digital: Content & Community Manager

Description

In this course, you will learn:

• How to plan tactics for the various stages of the conversion funnel (TOFU, MOFU and BOFU).
• Performance indicators can be used to assess the effectiveness of social media marketing efforts (metrics and KPIs).
• Create great material for social media and use resources to do so.
• Obtain a huge or small brand's positioning.
• How to make your brand stand out on social media platforms like Facebook, Instagram, Twitter, and YouTube.
• How to leverage content-creation technologies like Google, Google Analytics, Buzzsumo, and Portent.
• How to utilise Hubspot and CoSechedule as content management platforms.
• How to utilise Hootsuite and Buffer as social media management tools

Syllabus:

1. Value content creation process
2. Phases of the conversion funnel (TOFU, MOFU, BOFU)
3. Social media marketing
4. Digital crisis management and management
5. Design of content strategies
6. Professional use of social networks and choice according to objectives
7. Management of multiple social networks (Facebook, Instagram, Messenger, Twitter, YouTube)
8. Digital guideline and content promotion
9. Digital measurement (metrics and KPIs)
10. Social media trends