Share Description
In this course, you will learn :
- How to properly setup and implement Google Analytics
- How to perform a Google Analytics Audit (my template is included!)
- My secrets for extracting actionable insights from reports
- How to setup event tracking on buttons, scroll rate, video plays and form submits using Google Tag Manager
- Skills and analytics philosophies to help get that well deserved pay bump, promotion or career transition.
Syllabus :
1. Best Practices for Setting Up Google Analytics
- Install Google Analytics via GTM
- Settings and Configurations Preview
- Performing a GA Audit
- Using Profile Filters
- Using Annotations
- eCommerce Settings
- Google Analytics Setup Summary
2. Best Practices for Using Reports
- Reports Overview
- Using Default Reports Preview
- Using Shortcuts
- Using Custom Reports
- Using Real-Time Reports
- Using Dashboards
3. Best Practices: Analyzing Data to Gain Insights
- Using Segments
- Creating Segments
- Gaining Insights from Traffic Reports
- Traffic Report Tricks + Challenge
- Gaining Insights from Audience Reports
- Audience Report Tricks + Challenge
- Gaining Insights from Page Reports Preview
- Analyzing Events Reports for Insights
- Site Search and Speed
- Behavior Reports Recap + Challenge
- Google Analytics Recap + Challenge
4. Google Tag Manager - Best Practices
- Intro to Google Tag Manager
- Setup & Configuration
- Google Analytics Pageview Tracking Tag
- Introduction to Event Tracking
- Creating Event Tracking Tags
- Tracking Button Clicks
- Tracking External Link Clicks
- Tracking PDF Downloads
- Tracking Form Submissions
- Tracking Scroll Rates
- Tracking Embedded YouTube Videos
- Writing Proper Analytics Documentation
- Creating Tags for 3rd Party Tracking Pixels
