In this course, you will :
- Learn how to use the Google Analytics interface and reports, as well as how to create dashboards and shortcuts.
- In addition, the course will show you how to analyse basic Audience, Acquisition, and Behavior reports, as well as set up goals and campaign tracking.
1. Introducing Google Analytics
- Why digital analytics?
- How Google Analytics works
- Google Analytics setup
- How to set up views with filters
2. The Google Analytics Interface
- Navigating Google Analytics
- Understanding overview reports
- Understanding full reports
- How to share reports
- How to set up dashboards and shortcuts
3. Basic Reports
- Audience reports
- Acquisition reports
- Behavior reports
4. Basic Campaign and Conversion Tracking
- How to measure Custom Campaigns
- Tracking campaigns with the URL Builder
- Use Goals to measure business objectives
- How to measure Google Ads campaigns