Google Analytics Beginner to Advanced | Setup + Audit

Description

In this course, you will learn :

• Installing Google Analytics both directly and through Google Tag Manager.
• Configuring the Raw, Reporting, and Testing views.
• Developing unique dimensions and metrics.
• Creating custom alerts to notify you of unexpected drops or spikes.
• UTM parameters and acquisition reports are used.
• Establishing goals and events to track activation.
• Monitoring retention with cohort tables.
• Using Google Data Studio to create custom reports.

Syllabus :

1. Installing Google Analytics

• How to set up Google Analytics directly on your website?
• Creating a Google Analytics structure with Raw, Reporting & Testing views
• Connect a Google Analytics 4 property to join the future of Analytics

 

2. Performing a Google Analytics audit

• Are the Google Analytics settings set correctly?
• How to link Google Ads and Search Console to Google Analytics?
• How to create custom dimensions and metrics
• Filtering your (employee) traffic based on IP addresses
• Creating custom audience segments
• Using custom alerts notifying you of sudden drops or spikes

 

3. Improving your business with Google Analytics

• Understanding your business model and sales funnels
• How to use acquisition reports to find the source of highest quality traffic?
• How to set up goals in Google Analytics?
• How to set up event tracking in Google Analytics?
• Should I use goals or event tracking in Google Analytics?
• Are you retaining users or acquiring new users?

 

4. Creating Google Analytics reports

• Introduction to Google DataStudio

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