Getting Started With Google Analytics 360

Description

In this course, you will learn :

• Advanced features such as Roll-Up Reporting, Custom Funnels, Unsampled Reports, and Custom Tables will be covered.
• Learn how to benefit from BigQuery reporting and native integrations with Google Marketing Platform products and Google Ad Manager.
• Throughout the course, we'll use real-world examples to show you how you can use Analytics 360's features and integrations to boost performance and achieve your business objectives. 

Syllabus :

1. Introducing Google Analytics 360

• Benefits of Analytics 360
• Roll-Up Reporting
• Custom Funnels
• Unsampled Reports and Custom Tables

 

2. BigQuery/GA360 integration

• Reporting with BigQuery
• Getting started with BigQuery/GA360 integration

 

3. Google Marketing Platform/GA360 integrations

• Google Marketing Platform integrations
• Comparing GA and CM attribution models
• Understanding key metrics

 

4. Campaign Manager/GA360 integration

• Campaign Manager reporting integration
• CM Reports, Dimensions, and Metrics
• CM/GA360 Use Case and Setup

 

5. Display & Video 360/GA360 integration

• Display & Video 360 reporting integration
• DV360 Reports, Dimensions, and Metrics
• DV360/GA360 Remarketing and Setup

 

6. Search Ads 360/GA360 integration

• Search Ads 360 reporting integration
• SA360 Reports, Dimensions, and Metrics
• SA360/GA360 Setup

 

7. Google Ad Manager/GA360 integration 

• Google Ad Manager reporting integration
• Using Custom Reports and Audiences with Ad Manager
• Ad Manager/GA360 Setup

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