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In this course, you will learn:
- This course takes an in-depth look at Google Analytics, teaching advanced techniques that can help you use this popular and powerful analytics tool to glean better insights.
- Discover how to create and manage filters, create custom channel groupings, and interact with segments.
- Plus, find out how to create custom calculated metrics; debug your analytics setup; and more.
Syllabus:
- Introduction
- Gain a better understanding of your data
- The new Google Analytics
1. Google Analytics App + Web
- Introducing Google Analytics 4 (GA4)
- Reviewing the interface
- Creating a new Google Analytics property
- Predefined analysis templates
- Audience segmentation
2. Measuring Data
- How data collection works
- How new vs. returning users work
- Tracking users with User-ID
3. Views
- About views
- Create a measurement plan
- Adding a new view
- View settings
- View panel
4. Filters
- View filters
- Creating and managing filters
- Filter ordering
- Regular expressions (regex)
5. View Filters
- Create common predefined filters
- Create common exclude filters
- Create common include filters
- Create common case filters
- Create common search and replace filters
- Filter limitations
6. Events
- Anatomy of events
- Events flow reporting
- Measuring events
- Events vs. goals
7. Advanced Features
- Site Search overview
- Site Search setup
- Calculated metrics
- Custom content grouping
- Weighted sort
- Google Analytics debugger plugin
8. Segmentation
- Overview of segmentation
- Explore and apply segments
- Create segments
- Apply multiple segments
- Analytics solutions gallery
