In this course, you will :
- A bit advanced Google Analytics concepts such as assisted conversions and calculated metrics.
- How attribution works in general and that it's not only about traffic sources.
- What are scopes and why their knowledge is fundamental.
- How events work and which ones makes sense to use.
- Many custom things like reports, dimensions, metrics, channel grouping and alerts.
- How regular expressions can save time and how to easily automate reports outside GA.
- Sessions and clicks are completely different metrics.