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In this course, you will :
- Get Google Analytics 4 certification (previously named Google Analytics Individual Qualification)
- Learn the most demanding skillset in Digital Marketing
- Learn how to implement&debug GA4
- Gain practical experience with free access to Google Analytics demo account
Syllabus :
1. Learn GA4
- What is Google Analytics 4
- Digital Business objectives and KPIs
- How to approach GA4 certification to pass it quick
- Google Analytics history
- Key differences between Google Analytics 4 and Universal Analytics properties
- Why data can be different between GA4 and UA
- How to get Google Analytics 4 demo account with Real data
- How to setup GA4 property
- Navigation and demo walkthrough
- How to Install google Analytics on your website
2. Using Google Analytics 4
- How to use Google Analytics 4 together with Google Ads
- How data is collected, processed, and aggregated& how to setup a conversion
- Google Analytics 4 dashboard walkthrough
- Understand dimensions and metrics
- How to find out your website traffic sources
- MAU, WAU, DAU reports: how to interpret them
- Creating your own reports with the explore section
- How to manage user access and grant it to your co-workers
- What is conversion attribution?
3. Additional content
- What features are offered in paid version of Google Analytics
- How to stream data from Google Analytics 4 to Big Query
