Foundations of Digital Marketing and E-commerce

Description

In this course, you will learn:

• Define the concepts of digital marketing and e-commerce. 
• Describe the job duties of an entry-level digital marketer and e-commerce professional.
• Explain the notion of marketing funnels. 
• Understand the many components and objectives of a digital marketing and e-commerce strategy. 

Syllabus:

• Introduction to foundations of digital marketing and e-commerce
• The customer journey and the marketing funnel
• Digital marketing and e-commerce strategy
• Measure performance success