Digital Consumer Search and Marketing

Description

In this course, you will learn :

• Search Engine Marketing (SEO) (SEO).
• Content marketing and social media marketing are two terms that can be used interchangeably.
• Pay Per Click, Mobile Marketing (PPC).
• The impact of digital transformation on the marketing landscape and the consumer experience.

Syllabus :

• Foundations of Digital Consumer Search and Marketing
• Reshaping Consumer Search
• Reimagining Consumer Experience
• Sensing Consumer Insights