In this course, you will learn :
- Search Engine Marketing (SEO) (SEO).
- Content marketing and social media marketing are two terms that can be used interchangeably.
- Pay Per Click, Mobile Marketing (PPC).
- The impact of digital transformation on the marketing landscape and the consumer experience.
- Foundations of Digital Consumer Search and Marketing
- Reshaping Consumer Search
- Reimagining Consumer Experience
- Sensing Consumer Insights