Digital Marketing Course

Description

In this course, you will :

• Learn how to create search engine optimised ads and how to maintain a social media presence.
• Learn about analytics and SEO, which are critical for any business that wants to advertise online.
• create search engine optimised ads while maintaining a social media presence
• This course is ideal for those who have no prior knowledge of digital marketing and want to learn the fundamentals.
• From analytics and SEO to creating effective ads that target a specific audience, you'll learn it all.
• You will gain a new perspective on how to best market your products or services online.
• Check out our digital marketing course to learn more about digital marketing and how to create search engine optimised ads!
• Learn about analytics and SEO, which are critical for any business that wants to advertise online.

Syllabus :

1. Introduction to the Ten Disciples of Digital Marketing

• SEO/website design 
• Paid Search Display [paid search] 
• Email Marketing 
• Mobile marketing
• Social Media 
• Paid social media 
• Affiliate Marketing 
• Content Marketing 
• Website Analytics/Analysis 

 

2. Outbound Marketing vs. Inbound Marketing

• Outbound Marketing – Pay for traffic 
• PPC = Pay Per Click 
• SEM = Search Engine Marketing
• Display Advertising 
• Contextual Advertising 
• Paid Social 
• Affiliate Marketing  

 

3. Inbound Marketing – Content creation to get traffic 

• Content creation 

 

4. On-page 

• Blogs
• Infographics
• Videos 
• Audio/Podcasts 
• White Papers
• Reports 
• PDFs / downloads / gated content 

 

5 . Off-page 

Digital marketing is a fast-growing field, and this course will give you the skills you need to succeed in it. So enroll now and get started!

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