Digital Marketing Strategy: Build Your Online Presence

Description

In this course, you will learn:

• Begin by outlining your web marketing strategy's final goal. Move on to the fundamentals of digital strategy and how to develop one for your company. Learn about the functions of each platform and how they might complement one another to help you build your business.
• Work on your strategy's three most crucial elements: purpose, value, and frequency. Then put them into action on your website.
• Learn how to personalize online platforms to your business's needs, how to grab your audience's attention with specialised content, and how to enhance your strategy over time by understanding critical indicators.

Syllabus:

1.  Introduction

   • Introduction

   • Influences

   • What Will We Do in This Course?
      

2.  Laying the Foundations

   • Defining the End Goal

   • What Is a Digital Strategy?

   • Structuring Your Online Presence for Success
      

3.  Creating Your Strategy

   • Creating an Effective Website 1

   • Creating an Effective Website 2

   • Harnessing Social Media 1

   • Harnessing Social Media 2

   • Valuing Long-form Content

   • Utilising Email Marketing
      

4. Putting It Into Practice

   • Bringing It Together Into a Strategy

   • Creating a Cohesive Online Presence

   • Improving Your Strategy Over Time
      

5. Final Project

   • Digital Marketing Strategy: Build Your Online Presence