Introduction to PR Strategy for Personal Brands

Description

In this course, you will :

• Teaches you the fundamentals of public relations so that you can write and distribute stories that raise exposure for your company.
• Learn how to create a strategy that promotes your brand, grows your following, and drives sales from start. A strong public relations approach can help your brand reach new heights!

Syllabus :

1. The Building Blocks

• Business Objectives
• Audience Mapping
• Media Mapping

2. Media Toolkit

• Media Imagery
• Writing a Personal Biography
• Creating a Boilerplate

3. The Roadmap

• Thought Topics
• Dreaming Big
• Calendar Dates
• Crafting the First Email

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