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Certification Course

Advanced Programme in Digital Marketing Business Models, Processes and Technologies

The training will give participants with a complete learning experience that will enable them to make critical decisions about the development and evaluation of digital initiatives. Attending this program will assist students accelerate their career in marketing in the present climate.

In this course, you will learn:

Provide participants with information on emerging digital technologies and their significance for marketing success.
Enable participants to gain an in-depth understanding of how digital has impacted all parts of marketing, beginning with concept conception, idea testing, product development, pricing, distribution, and promotion.
Discuss new-age promotion strategies such as inbound marketing, paid advertising, social media marketing, web analytics, influencer marketing, and the use of technologies such as AI.
Allow participants to develop, create, implement, assess, and improve integrated digital marketing initiatives.
Learning about data-driven ways for evaluating the effectiveness of digital and social media campaigns.