Gestión de Contenidos Digitales y Marketing Turístico de Ciudad

Description

In this course, you will learn:

• Implement digital marketing techniques for mobile content promotion that include social media and multimedia applications.
• Use Facebook, Twitter, YouTube, Instagram, and other social media platforms for mobile journalism.
• Digital marketing concepts centered on city marketing, SEO implementation, and digital content production, publication, monitoring, and performance.
• It will reach out to readers, particularly new readers, to determine how to characterize them, what motivates them, how they consume media, and media profiles.
• Benchmarking can help you establish a city marketing plan.

Syllabus:

1. Grammar of networks. Their aesthetics and narratives
2. Journalistic use of Facebook, Twitter, YouTube, Instagram and other networks in general.
3. Mobile journalism.
4. Concepts of digital marketing
5. Community management
6. Creation, publication, monitoring and performance of digital content.
7. New products from the convergent narrative.
8. Migration of audiences to new narratives.
9. Consumption habits in digital media.
10. How to reach readers, new readers: how to characterize them, what motivates them, how they are consuming, profiles of these media.
11. Positioning of Tourism in Bogotá