Community Management Fundamentals

Description

In this course, you will learn:

• Begin the next section by understanding how people act on social media sites and observing their major patterns in order to determine which platforms would work best for your brand.
• Learn about Hana's interesting way of defining your target audience using statistics, and then about social listening and how it may help you learn more about your target audience.
• Work on finding a tone and voice for your brand that reflects its personality.
• Learn Hana's approach to dealing with various types of criticism, as well as the best ways to deal with negative comments and concerns.
• Finally, analyze each job role involved in implementing a brand's social media strategy to determine which position is best suited for your next hire or job application.

Syllabus:

1.  Introduction

   • About Me

   • Influences

   • What We Will Do in the Course?
      

2.  Community Management 101

   • What is Community Management

   • Introducing the Case Study: Tarsila Kruse 1

   • Introducing the Case Study: Tarsila Kruse 2

   • What’s Going On In The World Of Social Media

   • Setting Goals

   • Measuring Results - The Key To Success 1

   • Measuring Results - The Key To Success 2
      

3.  From Foundation to a Thriving Community

   • Choosing the Right Platform for Community Management

   • Target Audience 1

   • Target Audience 2

   • Social Listening

   • Brand Voice and Tone

   • Moderation

   • Engagement: Techniques for Social Proof 1

   • Engagement: Techniques for Social Proof 2
      

4. Community Management: Best Practices

   • Developing a Community Management Strategy

   • Community Management Dos and Don’ts

   • Team Roles in Social Media Marketing
      

5. Final Project

   • Community Management Fundamentals